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The Sales Podcast


Aug 25, 2017

http://www.thesaleswhisperer.com/blog/topic/podcast

http://MakeEverySale.com

 

  • Hated his job out of college
  • Discovered affiliate marketing
  • Struggled for a couple of years
  • Was getting two unique visitors per week
  • Found Overture, Bing, etc and started getting traffic
  • Quit his job in 9 months
  • His profits went to $0 within one week of submitting his letter of resignation
  • He doubled down, burned his bridges, and committed to making it as an entrepreneur
  • Within 30 days he turned things around again
  • By the next year he made a high 6-figure income
  • Started a blog on his strategies
  • Persistence is key
  • The affiiliate marketing world has dramatically changed
  • Now it's all about analytics, optimizing
  • Expect to lose money for weeks until you optimize your offer
  • Native advertising is the cross between (Outbrain, RevContent)
    • Easier to break in
    • More lax
    • It's like a sophisticated banner ad
    • It looks like an ad
  • Create your own site and content
  • Look at your competitors and see what they are succeeding with and emulate them to break into a new market
  • "Great By Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All" by Jim Collins
    • Fire bullets before you fire canons
    • Create an MVP
  • Don't fall in love with your offering
  • "I'd rather be a passenger than a pioneer"
    • Google wasn't the first search engine
    • Facebook wasn't the first social media platform
  • Was a turnaround specialist for a while
    • Management is usually bad
    • Poor culture
    • Silos
    • No accountability
    • Losing $80,000/mo
    • He had to shut down divisions
    • Laid off big groups of people
    • Implemented daily goals and meetings
    • Created a vision
    • Made a new brand
    • Essentially made a new company
  • Visionary vs Operators
    • You need both
  • Affiliate marketing is undergoing a bit of a renaiisance
  • Use tools like What Runs Where to see what others are doing
  • There's the Shopify model where you sell drop-shipped products
    • Retail stores are going bankrupt
  • Focus. Dig Deep on one thing. Follow your strength.
  • Write down the five most important things you must get done every day and week on a pad and keep it in front of you
    • He has his team say aloud what their top 5 items are
    • Save it in your project management system
    • Discipline. Make it a game.