Hopped onto Google to find inspiration for how to make
Someone volunteered to help him via an online forum and he took
The 2008 recession came and he lost it all and was $1.7 million
in debt at age 27 and in the hospital
His family mortgaged their home to help him but he refused to
Fired 90 of his 96 employees
Found his true "why"
Within 16 months he had paid back everyone
He agreed to coach someone after throwing out a crazy fee and
he thought they'd kill it...
He coached another online who bought maybe a $500
The first stalled, the second thrived
So he dove in to find what makes people stall or succeed
He didn't have a diversified marketing / lead generation
You can focus on your product line and grow
You need to have a large enough audience pool to know when and
how to diversify
You need to diversify when your expense structure "becomes
"Do I have a single point of failure?"
Learn to listen
"People want to be coached but they want to coach their coaches
on how to coach them."
When you have less to risk you can be more aggressive
Entrepreneur does not mean President / CEO
Grew leaner the second time with a much bigger focus on
Now has 60 people doing $20 million
We have a purpose, not a mission statement, build a
transformational home for entrepreneurs
Visualize your actual customer. Remember who it is you're
His best prospects were jealous of the success others were
having. The testimonials were actually hurting some of his
About the Podcast
Unscripted, real, transparent interviews from Wes Schaeffer, The Sales Whisperer®, to help you master inbound marketing and make more sales that close faster, easier, at higher margin, with less stress and more fun. Wes is a Sales Trainer, Air Force Veteran, Copywriter, Successful Entrepreneur, Husband of 23 years, Father of 7, Author of two books, Keynote Speaker, Golfer, Whiskey-Drinker, Humorist. Join us at TheSalesWhisperer.com/podcasts for recaps of every interview along with valuable resources for aspiring Entrepreneurs and Sales People. TheSalesWhisperer.com is where Professional Sales People come to grow.