ClickFunnels Chief Revenue and Business Development Officer
Dave Woodward shares insight into what works—and what just
doesn’t—when it comes to freelancing.
Currently, about 53 million Americans—or 34% of the total
workforce—work as freelance employees. Some forecasters believe
this number could hit 50% by 2020.
“Right now,” says Dave, “we're seeing a huge increase in
freelancers and agencies and people who are supplementing their
income by doing other types of things.”
Dave shares tips for freelancers on what’s working for them and
what really isn’t.
Lead generation: “For a lot of freelancers,
one of the things they struggle with is they just don't know how to
generate enough leads. These are people who have great skills, but
they're spending all this time trying to generate leads and can't
get enough leads to really pay for it.”
Fighting for crumbs: “When you're in [a
competitive freelance] environment, you're now competing for the
crumbs that were left [by the freelancer who beat you to the
punch]. It's this whole idea of bottom feeding up. In other words,
you're competing to drive price to the bottom for a service that
actually should be extremely valuable.”
Charging too little: “One of the things
we really want to combat right now is helping people understand
that you, as a freelancer or as an agency, actually need to be
selling your services at a higher price point and providing the
type of quality that allows people to go, ‘You know what? I want to
What to Do Instead—Build a funnel to sell your
services: “People spend all this money trying to create a
website to sell their agency services. It'll never, ever work that
way. I want to make sure you understand that. Websites are dying.
You've got to find ways of building a sales funnel and learning how
that funnel actually works…Too often, people are spending a ton for
traffic [that clicks through to] a website where a person gets
Leading prospects to a sales funnel instead, Dave asserts, will
solve your lead-generation and fighting-for-crumbs problems. From
there, all you need to do is focus on providing high-quality
services that merit the higher price points you really need to be
charging in order to thrive as a freelancer.
Sept 23, 2014 they founded ClickFunnels
Online sales and marketing tool
The death of the website is approaching
It's great software for testing quickly
Integrates with HubSpot
For every $1 you earn on the front end you can make $17
on the backend
The first $1 is the toughest to earn
What is your cost to acquire a customer and what is the average
The "Mother Funnel" starts with a survey
They give you three funnels with one being focused on list
Tons of support via phone, chat, and private group
Focus on "who" vs "what"
Sub out all you can so you can stop doing it all yourself
Get referrals for good people from other business owners
Look within as you start to grow
Look for culture and chemistry. Skills can be taught.
About the Podcast
Unscripted, real, transparent interviews from Wes Schaeffer, The Sales Whisperer®, to help you master inbound marketing and make more sales that close faster, easier, at higher margin, with less stress and more fun. Wes is a Sales Trainer, Air Force Veteran, Copywriter, Successful Entrepreneur, Husband of 23 years, Father of 7, Author of two books, Keynote Speaker, Golfer, Whiskey-Drinker, Humorist. Join us at TheSalesWhisperer.com/podcasts for recaps of every interview along with valuable resources for aspiring Entrepreneurs and Sales People. TheSalesWhisperer.com is where Professional Sales People come to grow.