Sep 22, 2014
About Today's Guest
Adam Houlahan proves that you can be "not that social" and still
build a tremendous business leveraging social media.
Three years ago he had never seen Twitter or had a Facebook
account. He was in B2B sales and didn't think he needed social
media. When he started working with a company that was struggling
with their retail program, he noticed in his research that his
competitors had a good social media presence, so he dug in.
By approaching social media from a business angle he has
experienced tremendous growth that is worth studying and emulating
in any industry.
Tools To Thrive
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- Google+ warrants your attention.
- A client of his was struggling with SEO and after three months
on Google+ they rose to #1.
- Be on there regularly like HootSuite.
- Create your content and schedule it out a month in
- Do not outsource the creation of your content. It’s hard to
find good writers that can find your voice.
[Tweet ""Do not outsource the creation of your content. Create
your content and schedule it out a month in advance."
- Create profiles with 10’s of thousands of followers in under an
hour a day.
- Trying to build too quickly is where entrepreneurs go
- He gets 20 million impressions a month following this
- LinkedIn is his #1 source of traffic to his program.
- Social media is more about what you shouldn’t be doing.
[Tweet ""Social media is more about what you shouldn’t be
doing." says @AdamHoulahan."]
- On LinkedIn people make several big mistakes:
- You have boring profiles. (Your summary should be about the
problems you solve.)
- Treating LinkedIn like any other social media profile. Keep it
all about business.
- People post too much. Less is more nowadays. Posting 2-3 times
a day on LinkedIn is fine.
- Don’t interact with people unless you really know them.
- When starting out you will be 100% sharing good content of
others. As you grow you’ll shift towards more 50/50 of creating
your own content and sharing that of others.
- If you use humor, keep it clean.
- Sharing inspirational quotes once a day or 3-4 times a week is
- Stay focused in a niche and build yourself up as an authority
in that niche.
[Tweet ""Stay focused in a niche and build yourself up as an
authority in that niche.", says @AdamHoulahan."]
- One if his best giveaways is a free LinkedIn tutorial.
- He doesn’t even ask for people to opt-in.
- People think he’s crazy but he has found that everyone has two
email addresses: the real one and the “research” email
- Instagram depends on your niche.
- Pinterest is a platform everyone should be on.
- He gets about 25,000 visitors per month to his site and 30%
comes from Pinterest.
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