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The Sales Podcast


Apr 26, 2019

Some of the topics covered on this episode of The Sales Podcast:

  • His book makes "for great bathroom reading"
  • Speaking is the ultimate one-to-many sales and marketing strategy
  • When you're in front of your target audience you have the halo effect of expertise, trust-worthiness, and knowledge
  • You're in the premier position
  • You have something to say
  • You have something to sell
  • There is unprecedented power that only comes from speaking
  • You must build your personal brand
  • It's more important than your business brand
  • Read Bryan Kramer, "There is No B2B or B2C: It's Human to Human #H2H"
  • We're in the people business
  • Podcasting, webinars, live-streaming, YouTube, etc. are also speaking avenues
  • We're living in the attention economy
  • Put compelling value into the marketplace
  • Offer value and invite engagement
  • You don't get married on the first date
  • Speaking lets you build personal relationships at scale

Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

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Check out early episodes of The Sales Podcast: