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The Sales Podcast

Feb 26, 2015

About Today's Guest

112 Craig Simpson

From post cards to 80-page sales letters selling everything from RVs to legal help to fitness training, Craig Simpson is a direct mail guru, and he can help you grow your sales with direct mail as well.

Tools To Thrive

What you'll learn about growing your sales with direct mail from Craig Simpson

  • How to get one-on-one with your prospect.
  • The true purpose of direct mail.
  • The importance of the Call To Action.
  • How to get your letter delivered.
  • How to get your letter opened.
  • How to get your letter read.
  • How to get your reader to take action.
  • How to start with direct mail and not break the bank.
  • What size letter to send first.
  • What type of stamp to use.
  • Whether or not you should hand-address it.
  • How to determine if you're a real entrepreneur or just a good "doer of tasks."

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Links Mentioned


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