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The Sales Podcast


Mar 8, 2016

What You'll Learn In This Episode of The Inbound Sales Podcast...

  • The 4 things you need to get right to create great video marketing for inbound sales growth
  • Why mindset is more important for your inbound sales success than tactics
  • Ian's thoughts on where to find inbound marketing "silver bullets"
  • How to tell your sales story
  • How to capture and promote your sales story to create inbound sales
  • When to use YouTube vs Wistia vs Vimeo vs Viddler for your video marketing
  • The benefits of YouTube and Wistia
  • How to do great video marketing on a budget
  • Why you should not just do budget video marketing
  • How to get deep into the situations of your prospects to help them grow
  • How to price your services
  • How to charge more for your services
  • The role of SEO and longtail keywords
  • How to get great testimonials to expand your video marketing for inbound sales
  • The types of videos you need to do video marketing correctly and effectively
  • Whether or not to include transcriptions with your videos
  • The role of the Description for your video marketing
  • How to optimize your website for storytelling