May 23, 2014
In the summer of 2012, Greg Hickman started MobileMixed.com while
still in Corporate America "for selfish reasons. [he] interviewed
people doing cool things in the space.” Then he began networking,
attending conferences and learning how to monetize his business.
On Dec 13, 2013, he left his Corporate America gig and has
never looked back.
This is his story.
- Greg, like many of my guests,
lived below his means. With his nestegg he was able to take a
calculated risk to go out on his own.
- He was able to convince his
employer of the benefits of allowing him to follow his passion to
help them grow. He built his own business at night and on the
weekends by being "efficient" and only taking on "good projects and
saying no to the dogs."
- He was commuting 45 min. He
was worn out and knew that in order to leave he had to have no debt
and have a certain level of income and
momentum. He was
getting speaking gigs and he knew he would figure things out once
it got too big. “I just said yes.” (Say yes and figure out how.)
- Selling his house was
important in his transition. He bought a townhome in 2010 and he
saw his neighbor do well and sell it within 48 hours so he shifted
his mindset of seeing his house as a long term investment and sold
and now had a safety net. He was afraid of not being able to pay his
bills so he got rid of his mortgage. Got a small one bedroom
- Why mobile?
- How to increase opt-ins on
- #1 is text keyword to a
- Full 10-digit number is a
long code (it’s cheaper but offers less flexibility and wireless
carriers will shut you down if you have large opt-ins because those
numbers aren’t provisioned for that.)
- Dedicated short codes are
expensive - $500 to $1,000/mo pre-paid 3-6-12 months -
so get a shared short
- Better interaction and opt-in
- Offer incentives. Not just
monetary. Maybe better access.
- Keep it simple.
- Start with the end in mind.
Ask a restaurant when their slowest day is. Start
- Greg uses his podcast to give
people instructions to opt-in via SMS.
- Then drive to
mobile-optimized web page from LeadPages to opt-in. Send an MMS
with video to increase engagement.
Podcasting is an
authority-builder. It drives traffic to his business. There is so
much more competition now.
- There are only 20 slots in
New & Noteworthy.
Make sure you are unique in
what you do.
- Greg talks about leaving
- John Lee Dumas had $140,000 in savings.
- Amy Porterfield had two
paying consulting clients on 1-year contracts.
- Get niched to get
He gets maybe 500 to 1,000
downloads a day and he does two podcasts per week. But it’s a
lead-generator. He monetizes through other products and even
- Podcasting is still a great
way to connect with your audience.
Jason and Jeremy from
Internet Business Mastery - do an audio blog. Record yourself
reading your posts. IBM Audio Blog is new and doing well.
If you liked this episode, please let Greg
Hickman Mobile Marketer and me know on Twitter .
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