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The Sales Podcast


Aug 27, 2018

http://www.thesaleswhisperer.com/blog/topic/podcast

http://MakeEverySale.com

  • Owns 160 domains
  • His parents ran a small motel so he understands being an entrepreneur
  • Focus on the customer's actions and intentions
    • "Customer Journey"
    • Focus on discovering their needs and what they do at the moment of need
    • This is the strategy
    • Everything else is tactical and supports the strategy
  • Early SEO work took advantage of holes in the search engines
  • Personalized, actual answers that are contextually relevant is what SEO is now
  • Keywords and keyword phrases are not how we speak
  • Voice search is growing in importance
  • The nouns and verbs of just five years ago need to be listed as a question on your site
  • Get more reviews
    • Third party, independent validation is critical
    • Parents don't matter
    • Surprise my friends
  • Search engines want users to be satisfied
  • Other concerns
    • Digital knowledge management—DKM. Curate your digital assets.
    • Load speed
    • Responsive
    • Security
    • SEO has become more of a tactic rather than a strategy so get good at DKM.
  • SEO has become commoditized
  • The next generation is more complex
    • Structured data
    • Load speed
    • Etc.
  • Consumer brand loyalty is dying
    • Millennials and GenZ 
    • Will trade brand for price
    • So prove your value when the consumer is making a decision a few times, then they'll trust you.
  • Voice search is growing in importance
  • Using voice builds a stronger connection in our brain
  • Amazon's Echo Dot was the top-selling item this past Christmas
  • You need to do the technical work to be the featured snippet
  • Structured data is a language that allows you to wrap key information correctly on your site
    • Facebook has Open Graph
    • This tells search engines you are real
    • This is manageable for the small business
    • Install some plugins and get your stuff marked up properly
  • Smaller companies can move faster
  • The future for SEO is bright
  • AMP is accelerated mobile pages
    • Most websites are "heavy"
    • AMP creates a more lightweight code base so pages load faster and the visitors have a better experience
    • Check your page load speeds weekly
    • Compare your page load speeds to your competitors monthly
  • Pick up a paper and pen and write out in detail what you believe your Customer's Journey looks like
    • Map out the decisions they must make to find you and buy from you
    • Organize some focus groups and find out if you're even in the ballpark with your offering
  • Take the Alexa app on your smartphone and say "Hey Alexa, let's chat."
    • Learn what the future of engagement looks like
    • It will go on forever
    • You will get creatively engaged in thinking