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The Sales Podcast

Feb 17, 2022

Growth Tips you'll learn today on The Sales Podcast...

  • Founder of Self Publishing School
  • The "silent salesman" (your book)
  • He has helped over 6,000 people publish their book
  • He's a C-level student and college dropout with ADHD...but he is writing his 7th book
  • Sometimes the worst players are the best coaches because they know what it's like to struggle
  • A book is a $15 mentor
A book is a $15 mentor."
  • What are your core objections and/or your broken record conversations?
  • Write those down and send those out to your prospects

Make Rapid Changes In Your Life with Erin Pheil on episode 455

  • Your book helps you sort, sift, and separate
  • You can't spell authority without "author"
  • It's not easy, but it's simple
  • Keep it simple
You can't spell authority without 'author.'"
  • The M.O.R.E. Method to writing
    • Mindmap it
    • Turn the outline into a rough draft
    • Rough draft
    • Edit
  • Take 15 minutes right now and get a sheet of paper and write a circle in the middle and set your timer
  • Getting your book into print is easy
  • Selling books is different
  • How are you strategically writing to create leads, sales, and referrals
  • 70% of all books sold are sold through Amazon
  • Chiropractor gave out two books to every new patient
  • Teach strategies, not tactics
  • What is the purpose of your book not only for your reader but for yourself?
  • Sales is service
  • Create leveraged impact
  • He had no master plan when he started
  • Your first hire is a scary moment
    • For him it was a customer service/fulfillment person
    • A lot of his best employees were students first
  • There are marketing mechanisms and channels
    • Webinars
    • Free book funnels
  • What's the channel to get people to your funnels?
    • Amazon
    • SEO
    • Ads
  • Free + shipping works, but so does Free + Free!

Sales Growth Tools Mentioned In The Sales Podcast