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The Sales Podcast


May 8, 2024

Misty shares her journey of becoming an author and the inspiration behind her book “Becoming Extraordinary,” which you can pre-order now.

She grew up in foster care, which helped her develop her entrepreneurial mindset from a young age.

We also get into her introduction to marketing and the role of AI in content creation today.

Hint: personalize what the robot gives ya!

We also discuss the reason why “Field of Dreams” is a great movie but why “If You Build It, They Will Come” is a recipe for disaster for your business.

Along the way we get into the…

  • complexity of building a business and the responsibilities of business owners.

  • power of marketing and the balance between easy and hard work.

  • importance of realness and authenticity, as well as the role of vision in motivation.

  • dangers of unrealistic visions and the value of setting realistic expectations.

  • power of personal stories and the importance of honoring commitments.

Professional Sales Tips you'll learn today on The Sales Podcast ...

  • Grew up in foster care

“If you’ve ever seen an episode of C.O.P.S., you’ve seen my life.”

Misty Kortes on The Sales Podcast
  • Was in therapy as an 11-year-old and started journaling while in foster care

  • About to turn 50

  • She has been an entrepreneur since she was in first grade

  • She would draw as a kid during recess, and she’d sell them at the next recess

  • But kids wouldn’t buy enough pictures, so she started selling tattoos

  • She doesn’t want to relive something bad from her past

  • Leave the bad behind


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  • As an at-risk kid, she was placed into a summer program to earn some money, and she would learn some skills, including a marketing class

  • Most businesses want to skip marketing, they just want sales

  • You need traffic to grow sales

  • Content creation is not marketing

  • Run ads, do partnerships, and/or speak

  • SEO is the long game, and it can be harder now

  • She’s a coach first, an implementor second

  • Most of your time is spent on things that you consider most important to you

 

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