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The Sales Podcast

May 28, 2024

Gabe Lullo, CEO of, discusses the effectiveness of phone calls in sales prospecting and the challenges of reaching decision-makers. 

He emphasizes the importance of personalization and relevance in all prospecting channels, including phone calls, emails, and LinkedIn messages. 

Gabe also highlights the need...

May 21, 2024


00:00 Introduction and Air Force Stories
11:33 Sales as a Service: Full Throttle Falato Leads
24:27 Lead Generation Strategies
29:22 Pricing and Comparisons
36:17 Aim High and Provide Value


  • Michael Falato transitioned from a career in sales and real...

May 15, 2024

Market like you mean it.

Now go sell something.


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Pivoting during a crisis can lead to unexpected opportunities and growth.

May 9, 2024

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Sound Bites

"As long as you're not out here being a douche and you actually care about people."

"They're pretty much teaching business in a very immature way."

"There's a huge...

May 8, 2024

Misty shares her journey of becoming an author and the inspiration behind her book “Becoming Extraordinary,” which you can pre-order now.

She grew up in foster care, which helped her develop her entrepreneurial mindset from a young age.

We also get into her introduction to marketing and the role of AI in...