The Sales Podcast: Breaking In The News With Alison Maloni

Breaking In The News With Alison Maloni

Oct 29, 2021

Newsmax host
Started at the bottom as a journalism major
Must be willing to do anything and everything they ask of you
You must put content out there
- Blog
- Videos
- Got quoted as an expert and that led to more business
Be passionate
Does PR still work?
Give people advice is the best way to market yourself."

We're getting our news on social media
It's good that your clients see that you are in the media
It's social proof
Your prospects will research you
More people are visiting social media to see what's out there on you
You can pitch yourself on different topics
Start local
Think of what's timely or trending
Get creative
Use Google to see what those in your industry are showing up for
Local stations want to zoom in on national topics
Use a simple pitch
Local news will take a chance but they will Google you
Local is not always live if it's for a typical segment
Local news reporters will be kind and help you stay calm
You do need to practice
When you're being interviewed and they are interjecting little signals you need to know that you are probably running long
Most reporters prefer email and do not prefer calls

Reporters love texts if they know you
Follow up because they get hammered with pitches
Use smart angles to connect with reporters
Find the assignment editor at a local station unless you know the reporter
- Usually a day-side and a night-side editor
- They want your stories
- Some have beat reporters that focus on a topic
- Reporters have to pitch stories to the editor/producer and good stories help them look good
Marketing your book is harder than writing it
Give people advice is the best way to market yourself
Be yourself as you create the tips and content
Show bloopers
Video is king now and Reels are big on Instagram