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The Sales Podcast

Jun 19, 2017

  • Ran his first company for 4+ years to get it to $2.5 million
  • He was in a niche of Brazilian Jiu-Jitsu
  • Sold his martial arts gym when he was 25
  • He was selling DVDs and digital products online but it was a niche market
  • He was stuck at $45k/mo
  • Expanded into self-defense and broader audiences
  • He wanted to sell this to fund a bigger venture
  • Took 6 months to test the market and determine how to expand
  • He's a smaller guy with a lot of videos beating larger opponents in competition so people liked his stuff
  • Moved into blades, home alarm systems, etc. so he had to find Marine Corps snipers, executive body guards, police officers, etc. so he created a network of experts he could pay to create content
  • The ins and outs of actually cashing out your business
  • Why you need to de-personalize your business if you want to sell it at top dollar
    • Hand off what you do in bites to your key staff
    • Remove yourself from the turning of the knobs
  • He's now able to start strategically but it's still a lot of work
  • AI can really help larger businesses with high transaction volume now...but that'll change soon
  • How to approach AI for your business now