He failed English twice in high school but still learned how to
That grew into marketing
Then he went into internet marketing and affiliate
People asked him to teach his internet marketing classes
Then he learned how to invest
"Who do I have to be to capitalize on this opportunity?"
Early on everything he touched turned to crap
"You're always under-charging."
Your insecurity is holding you back. You're projecting your
Supply and Demand is all that matters.
Create more demand with your marketing and make yourself less
available so your supply is reduced
When he was young he wanted to charge more as a copywriter
He interviewed 19 of the top copywriters and himself and sold
them as a cassette series but never sold any.
He sold by being associated with them and undercut them at
It's who you sell to that matters.
Only sell to players with money.
It takes the same effort to sell a $500 service as a $5,000
Every year he publishes a new book. They are his business
Few sell $20,000 and $30,000 programs
You're providing a transformation at the higher price
You're not selling information
His team and his connections are what people pay him for
His ratio is 1:10
Client selection is key
He knows he can help them
He spends a lot of time interviewing the client
You can only be effective by being selective
Choose who to lose
About the Podcast
Unscripted, real, transparent interviews from Wes Schaeffer, The Sales Whisperer®, to help you master inbound marketing and make more sales that close faster, easier, at higher margin, with less stress and more fun. Wes is a Sales Trainer, Air Force Veteran, Copywriter, Successful Entrepreneur, Husband of 23 years, Father of 7, Author of two books, Keynote Speaker, Golfer, Whiskey-Drinker, Humorist. Join us at TheSalesWhisperer.com/podcasts for recaps of every interview along with valuable resources for aspiring Entrepreneurs and Sales People. TheSalesWhisperer.com is where Professional Sales People come to grow.