Feb 20, 2022
Entrepreneurial Tips you'll learn today on The Sales Podcast...
- Musicians can be "artsy fartsy" but he became a player with an entrepreneurial mindset
- Wanted to travel the world after his parents split up
- He'd love to travel with others and tour but he needed a band
- He was a drummer at the time but knew he needed to write some songs so he borrowed a guitar, taught himself, and got after it
- When he was 8 he wanted to be an author
- His bands did well quickly because he approached it as a business
- His CD was on the desk of Gene Simmons and he was looking for Canadian bands since his wife is Canadian (Shannon Tweed)
- He needed a creative outlet but he also needed to pay the rent
- He stopped everything to take care of his dad who had stage four cancer
- Not performing currently
Data over beta (intuition)."
- A lot of artists feel guilty charging for their work
- People feel unworthy of money
- They allow limiting beliefs to set in
- You need to approach this with a "whole brain," i.e., creative and logical
Why do celebrities do drugs and salespeople need hugs?
- Artists will self-sabotage to do what they want instead of what their fans want
- In 2021, with five mouths to feed, he has felt pressure and stress from having to provide for them
- He has to go create the cash and he loves the challenge
- The story is the challenge
- He was writing his book with a thumb on his iPhone while holding a sleeping, puking, farting baby
- Be resilient and disciplined to impact others
- This is what drives him
No bad things can happen anymore in my life.
- You must hone your skills
- It takes practice and dedication
- When you fold, it doesn't mean you're weak, it might just mean you haven't honed your skill or found your groove or your recipe or your mentor
- He's a recovering perfectionist
- Quick and dirty, all the way
- Make offers every single day
- Build up your list
- Build up your asset
- Promote someone else's if you don't have your own
- Give them an irresistible offer
- Peter Cetera and Cher
- Protect the core product/offering while also testing new ideas
- They must all feed into/complement one another
- Innovation is different than inventing
- Keep fun in it
- People want results, not another course
- You have to piss people off
- Lukewarm is bad for business
- From six strings to six figures
Sales Growth Tools Mentioned In The Sales Podcast
- Get his book, "Hobby Boss: Turn Your Passion Into Profits"