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The Sales Podcast

May 14, 2018

  • "Leads without ad spend are super sexy." ~Scott Doucet on Ashli's Facebook profile
  • Microsoft has made LinkedIn better
  • It's now pay-to-play
  • Prospects are now active users
  • She is building authentic relationships with organic content
  •  Developed a system in March 2017 on how to win friends and influence people
  • Turned LinkedIn into a networking and relationship-building platform
  • Use automation for transactional sales
  • Use human-to-human interactions to make larger sales
  • Start a conversation with people on LinkedIn with Messages
  • They create and curate content for their clients
  • Sarah is good with one-liners and she says "Hi, Wes, whatcha got cookin'?"
  • Create a list and connect with their friends, assistants, team and surround them
  • Listen and your prospects will tell you how to sell to them
  • Amateurs rush into the sale without discovering the needs of the prospect
  • Ashli's team does all of the listening for her clients
  • Sales are lost either
    • At the beginning because they rushed and went for no
    • At the end because of no follow-through
  • Hire a COO early
    • Create better systems to both reduce the pressure to hire and to have something your new hire can step into to accelerate your growth
  • Make a list of the people you know and want to know who do something different than you but serve the same market and develop a relationship to be a referral partner with them