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The Sales Podcast

Aug 16, 2019

  • SEO is the fastest and most direct path from your prospects to you
  • You can rank in four to 12 months AFTER you've implemented
  • Find your keywords
    • Title tags are vital
    • File names are important
    • And alt atribute
  • Relevant, popular, and attainable
  • Meta description is not that important
  • Be outcome vs activity-focused
  • Find experts in niches to bring onto your team
  • The SEO B.S. Detector and and SEO Hiring Blueprint
  • "So tell me about your process of optimizing meta keywords."
  • Your quality posts and pages represent your army of sales people
  • Thin content (under a few hundred words) are not valuable
  • Tag pages can create duplicate content and mess
  • Do you have control over you Robots.txt file to add "NoIndex" to bad listings?
  • Create remarkable content
  • Create curiosity with your headline
  • Be careful about linking to content producers and having them provide content
  • Outsource your writing to great writers
  • E.A.T. of SEO
  • Be relevant
  • Be authoritative
  • Video is important
  • Leverage YouTube Trends
  • YouTube supports hashtags now
  • YouTube transcribes your video
  • Take SRT file and upload it with your native video to LinkedIn

Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

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