Apr 29, 2022
Professional Sales Tips you'll learn today on The Sales Podcast...
- CEO and CMO
- Launched new idea during COVID
- VCs were shrinking
- He couldn't even meet with his co-founder unless they walked his dog
- Understand the process of ideation
- Meet with potential co-founders
- Launch during a crisis
- Use the turmoil and chaos as an opportunity
- Launch when it "makes no sense"
Related episodes and posts
- When people are worried about sales, they are more discerning with their spend
- Demos are always dangerous
- Demos can be complex and time-consuming
- Sales teams are thrown to the wolves to do the demo correctly
- Yoav launched and it was a top product on Product Hunt
- 200 press articles in their first 18 months
- The landscape is in need of good demo tools
Demos are always dangerous."
- Hired a VP of Sales
- They had two founders and a developer
- VP of Sales hit up his peers to get additional validation
- VP of Sales started selling as well
- Had a $6 million seed
- Got $2.5 million up front
- People change their minds on what's a good idea when you send them an invoice
- They asked prospects about their challenges to see what they described as their friction and issues
- It's a great tool for SaaS solutions
- Drag n Drop demos
- Add prospect logos
- Not great for mobile apps
- Won't break because you're not connected to the backend
- Demo typical use cases
People change their minds on what's a good idea when you send them an invoice."
- He and his co-founder both had startup experience
- Raised $56 million in total
- He had to move fast in hyper-growth mode to shift the market
- Has over 100 employees now with over 100 big clients
- Be bold, move fast, break things
- The market perceives them as the leader
- Getting over 1,000 inbound leads/mo now
- Came out of stealth on the high end of the pricing spectrum and it worked
- Constantly test, experiment, and research
Go high on your pricing to establish your value in the marketplace."
- Focus and demand can put pressure on you to accept less-than-ideal clients
- His product team is organized and does not allow noise to interfere with decisions
Sales Growth Tools Mentioned In The Sales Podcast
- Visit Walnut to create more than interactive product demos