Know Your Numbers to Grow Your Numbers, With Kari Poppleton

Mar 9, 2024

Kari Poppleton is a sales/marketing/business/revenue data detective!

In this episode, we discuss the importance of knowing your numbers to grow your sales and grow your business.

Kari helps CEOs and CMOs track and analyze the right data the right way.

We discuss the resistance many professional salespeople, sales managers, business owners, and entrepreneurs have towards numbers and how to overcome that due to the need and the value of continuous monitoring and analysis.

We get into tracking your marketing efforts, understanding attribution and marketing channels, and the role of a data detective in identifying bottlenecks and how to remove them.

She emphasizes the importance of measuring and improving sales numbers, as well as the need for proactive planning and creating a safe and supportive environment for data analysis.

https://www.thesaleswhisperer.com/p/kari-poppleton-know-your-numbers

Takeaways

• Numbers play a crucial role in business and can help drive growth and decision-making.
• Many people have a resistance to numbers and may need support and guidance to overcome it.
• Tracking and analyzing marketing efforts, understanding attribution, and monitoring sales numbers are essential for business success.
• Proactive planning and creating a safe and supportive environment are key to embracing data analysis.

Chapters

00:00 Introduction and Background

00:39 The Importance of Numbers in Business

03:28 Tracking and Analyzing Marketing Efforts

04:28 Understanding Attribution and Marketing Channels

06:05 The Need for Continuous Monitoring and Analysis

06:26 The Importance of Sales Pipeline Tracking

07:28 The Relationship Between Numbers and Growth

08:31 The Resistance to Embrace Numbers

09:57 The Role of a Data Detective

11:01 Tracking Digital Numbers and Sales Pipeline

12:28 Improving Follow-up and Lead Quality

13:54 The Importance of Measuring and Improving

15:03 Helping Businesses Make Data-Driven Decisions

16:30 Balancing Operations, Marketing, and Tech

18:11 Overcoming Embarrassment and Resistance

19:50 Creating a Safe and Supportive Environment

21:21 Navigating Stakeholder Input and Resistance

23:25 The Importance of Proactive Planning

25:10 Recommended Tools and Reports

30:09 Offering a Free Guide on Data Analysis

31:03 Discussion on Winnipeg and Northern Lights

33:17 Conclusion

Market like you mean it.

Now go sell something.

 

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