Jun 9, 2015
Press releases were great 30 years ago when you had to mail/fax out to the media.
To do it yourself, you can do it on a small scale to start.
Be an activist and come up with stories on your own.
Reach out to journalists and pitch them. They are just real people. Don’t be afraid. These people are looking for stories.
Falling on your face is the shortest learning curve.
You can go external and hire someone to help you get your foot in the door.
The average journalist gets 300-500 emails per day.
But emails and follow-up calls still work.