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The Sales Podcast

Oct 8, 2019

Get the show notes and bonuses for all episodes here.

Join The Cool Kids Club


  • Humans have not changed in the online space/SEO
  • The principles of sales and marketing have not changed
  • Don't get sidetracked with the tools
  • Remember there are humans on the other end of the screen
  • We are easier and harder to reach
  • Make people laugh
  • Follow the process and court your prospects like a date
  • Don't skip steps
  • Add value
  • SEO is both inbound and outbound
  • Inbound links are a "voting system" but not all links are equal
  • It's a stacked election
  • Don't get obsessive backlink disorder
  • Getting backlinks starts with creating something worth voting for by other websites
  • "Are you proud of the content you created?"
  • Organize your website as you would a brick and mortar store
  • Study your competition to see what's ranking and create better content
  • Do you need to 10X your content?
  • How to do copywriting like a professional
  • How to hire a professional copywriter
    • Questions to ask when interviewing a professional content writer
    • How much to pay for copywriting
  • No reason to struggle today
  • Social media is also an election
  • Do social media to connect with humans
  • Google Optimize is a free tool for split testing
  • He's not big on social media and does well
  • He started an SEO blog in 2012 and didn't want to use social media to promote it
  • Forums were a big thing back before social media and the humans that use them have not changed
  • He engaged the community 
  • He starts niche sites all the time currently
  • He love problem-solving content
  • Help people first
  • How to improve your website speed
  • Why buy expired domains (use Spamzilla)
  • Should you have footer links for SEO?
  • How can I help you?

Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

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