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The Sales Podcast

Aug 6, 2018

  • USC and UCLA
  • Former CFO
  • The importance of reciprocity when pursuing business
  • Problems with your numbers is a symptom of a bigger problem
  • Markets nationally with his book and podcast
  • Now working internationally
  • Most companies start at the front end where the fires are and it's the wrong approach

If we don't row, we don't go."

  • Most companies aren't synchronized
  • He got over his fears of sharing his ideas.
  • He bombed when he first spoke but he endured and got better.
  • He now knows his audience.
  • Resignation to the situation is a coping mechanism. Our brains don't like pain or exerting energy so we stop pushing.
  • E-book sales are flattening while printed books are growing
  • Pay attention to your self-talk when things don't go as planned. Are you asking questions in an objective manner or are you making excuses?