May 15, 2014
Nathalie Lussier is a digital strategist who believes that unique
businesses deserve unique strategies to succeed online…and she
loves coming up with ideas to match your ambition.
An early-adopter of technology as a child, Nathalie was designing
websites by the age of 12. Despite having job offers from
prestigious Wall Street firms, Nathalie followed her passions and
while growing her first business, being her quirky self, and
wearing a witch’s hat in her videos, she built a website that now
boasts 750,000 yearly visitors and over 1 million page views.
That's when her readers started asking her how she did it, which
brings us to today's interview.
- Nathalie is good
at simplifying the complex. "Start where people are at." (Meet them where
they are.) In her healthy eating site, she'd literally show people
how to cut an avocado and how to know when it’s ripe. It sounds
rudimentary, but people are looking for help and are embarrassed to
admit what they don't know so start small and work you way up in
helping your prospects and clients.
- Start with a good site and a follow-up system in place.
Nathalie offers her 30-day list-building challenge for free.
Most people are building big Facebook profiles or Twitter followers
but no email lists. The problem with this strategy is if people
weren’t online when you made that Tweet or Post you've lost your
chance to make an impact and a sale. Also, social media is quickly
becoming a pay-to-play arena. If you are going to spend money
online, make sure you start with a good web site and email
follow-up sequence. (That's why I recommend HubSpot.)
- Nathalie recommends Wordpress and she has some great plugins
she recommends that are free to use and can help you grow.
- “Empower your audience to
share for you.” Have easily-shareable
images. Click To Tweet from blog posts.
- Google+ is important now. (It
was then, but not in 2019!)
- Start with great
- Have strong calls to
- If I don’t ask people to
share they don’t.
- Use BackupBuddy to backup your Wordpress
- Use a more robust host for your site once you start making
money and increasing traffic. Nathalie uses WP Engine. I
use Media Temple for this site but I got
started with HostGator (and still use
them today for development of new sites before I launch them).
- Don’t get stuck in thinking
about everything. Just get going and put one front in front of the
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