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The Sales Podcast

Aug 16, 2019

  • SEO is the fastest and most direct path from your prospects to you
  • You can rank in four to 12 months AFTER you've implemented
  • Find your keywords
    • Title tags are vital
    • File names are important
    • And alt atribute
    • DO NOT DO SEO...

Aug 15, 2019

  • Who do you serve?
  • Who are you trying to be a hero to?
  • He helps "unstoppable CEOs"
  • Entrepreneurs are usually great technicians
  • Your #1 job as a business owner is...
  • Get educated about marketing
  • Don't allow yourself to get sold by the drive-by...

Aug 6, 2019

  • Started by the founder of Kayak
  • Started as B2C but most active users were business people
  • Gene from HubSpot is running marketing
  • Third round of funding
  • Was slow recognizing the opportunity
  • They did a great job democratizing access to information to the public
  • Corporate travel booking was a pain
  • Serve three...

Jul 31, 2019

  • Don't get on a platform if you don't know how to use it
  • Find out where your ideal prospects are via email polls, social media surveys, etc.
  • Your personal brand is key
  • Wear crazy glasses if you're an optometrist and go into the community
  • Manage...

Jul 29, 2019


  • "The Alchemist" by Paulo Coelho
  • They weren't dumb or greedy
  • They were searching for the fundamental elements
  • We need to go deeper
  • Stop skimming the surface
  • Humans have always been easily-distracted
  • "Work hard at your job and you can make a...