Aug 15, 2019
- Who do you serve?
- Who are you trying to be a hero to?
- He helps "unstoppable CEOs"
- Entrepreneurs are usually great technicians
- Your #1 job as a business owner
- Get educated about marketing
- Don't allow yourself to get sold by the drive-by advertising
- Ask yourself "what am I trying to sell here?
- How do you replicate that relationship-building model
- Don't abdicate your marketing
- What is your role in the business?
- Where do you add value in your business?
- Build your team around you to enhance your expertise.
- Own the relationships
- Strategies are great but you must be able to execute
- Podcasting works great for local businesses selling to other
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