Oct 6, 2014
About Today's Guest
Pete Olsen didn't start out in marketing.
As a 1993 graduate of the United States Naval
Academy, which, by the way, is ALMOST as good as the United States
Air Force Academy!, he served his 5-year commitment as a naval
officer then entered Corporate America with J&J and Taylor
But, like me, he hated having a boss and "fired his
boss" in 1999 to pursue his entrepreneurial dream. He moved to
Montana from SoCal and did quite well in real estate until the big
collapse of 2008.
It was then that he learned about social media and
how he could build something that is more permanent. Now he helps
others do it as well.
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- “If you’re not changing you’re dying.”
- Dec 2008 and he was looking at Facebook and he thought “do I
care what my high school friends are doing?” Then he put it all
- Be more deliberate and patient in building your following.
Interact with them.
- Build laser-targeted followers and deliver good content. You
can share content. Let people see you as the expert in your
[Tweet ""If you're not changing you're dying"
- It’s all about the conversation. When someone Retweets he sends
an @ reply and says, “Thanks. What do you do?”
- Build rapport. Have a conversation. Then when they need a
Realtor or a Plumber or a Sales trainer they’ll think of you.
- Don’t be all business all the time. Let them know you
- Set aside a little time each day to work on your social
- Get back to people that @ reply and ask you questions. Thank
those that engage.
- We all like to be acknowledged.
[Tweet ""Don’t be all business all the time. Let them know you
care," says @PeteOlsen."]
- Pete doesn’t like the validation tools on Twitter. It just
makes it harder for people to engage with you. You’re telling
people “Hey. I’m a real difficult people to deal with. I’m not a
- You can have a welcome message that sends a direct message to
new friends. They’re “okay.” They can be “spammy.” Avoid that when
you can and engage personally.
- Pete agrees that you can flood the feeds of your followers with
silly, generic “thank you’s”, so make it personal. Look at their
profile and personalize the message.
- Pete has only had his website for a year. He would just chat
with people and say “Hey, can we take this offline to continue the
- “I hustled hard during the transition to put food on the
table.” His income had dropped 80% from real estate. He started
helping people with social media and was figuring it out quickly so
he did for others what he was learning.
[Tweet ".@PeteOlsen did for others what he was quickly learning
and doing for himself."]
- He was like a school teacher that stayed one chapter
- Act confidently and people will think you are an expert. (The
military taught him to remain calm and act confidently.)
- This isn’t rocket science. It’s just steady, consistent
- You can’t be bombarding people all the time with your
products. 3/4 should be content you share about your industry
plus personal posts. Let people see you are real. Be
- His clients appreciate getting a personal call instead of
hiding behind assistants, etc.
[Tweet ""Act confidently and people will think you are an
expert" says @PeteOlsen."]
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