Sep 29, 2014
About Today's Guest
Clint likes to be in control.
In 1999 when he was still driving a taxi he got straightened out by
a business coach.
He graduated from Wharton Business School with a 4.0 and he chased
an odyssey in Hollywood for a decade that resulted in him driving a
He got a coach who told him to not do anything he wasn’t in total
control of. In the movie industry he had agents, screenwriters,
etc. and he got out of the habit of getting things done on his own.
Hear how he turned things around.
Tools To Thrive
- Automate Your Sales &
Marketing: To build a business that scales you need
processes and automation. Since 2008 I've used Infusionsoft to do just
that. Watch this demo to see how it can
help you, too.
- Start Blogging Today: If you are new to blogging and
need to put up a quick site and get real help with your hosting,
try Bluehost. I've tried them all - GoDaddy,
Hostable, HostGator, etc. All were good and bad. In December 2013 I
took a long hard look at Bluehost, and what I found was nothing short of
amazing. Their free domain service with the purchase of hosting,
their 1-click WordPress setup and great customer service is what
every new blogger and entrepreneur needs. Use this link for The Sales Whisperer discount.
- When Clint Arthur was starting out, trying to get publicity, he
paid a publicist $1,500 per appearance on TV but had mediocre
- His wife asked him why he didn’t do it on his own...so he did.
After a year he got 11 appearances, 7 of which he got on his
- He worked his way up.
- He then created a mathematical formula to get people on
- He and his students have been on more than 1,344 news
- You maintain control. You know who has been pitched and who
[Tweet ""Maintain control of your publicity"
says @FreeTVPublicity, who has a mathematical formula
to get you on TV."]
- When it comes to delegation his main job is to generate
- He hasn’t found anyone who can close like he can.
- Marketing is a different matter.
- It can be delegated but still managed.
[Tweet ""Your main job is to generate
revenue," says @FreeTVPublicity."]
- He has 7 types of hooks to get you publicity and they are
covered in his book “Breakthrough Your Upper Limits on TV”
- Timely - it’s in the news now. He told a
handwriting analyst to call news stations and say “I can analyze
Robin Williams’ handwriting and tell you why he was about to kill
- Evergreen - everyone loves coffee. A
nutritionist went on The View and showed them how to make the
perfect cup of coffee.
- Celebrity-Themed Hook - He used one to
get on NBC New York - "the President predicts George Clooney will
never be President but Eli Manning could be" - On President’s
- Tech Hook - Everyone loves tech today.
The iPhone 6 is coming out so if your’e a computer expert or cell
phone expert go on a TV show and talk about the good, the bad and
the ugly of the new iPhone. His client has done 4 segments like
this. He did two stations in the same city in the same
- You need to know how to pitch.
- Now’s the time to become a celebrity and to book yourself on
- It took him three years of time to go on the Today show and he
ended up getting interviewed by Brooke Shields.
- TV is willing to let regular people on.
[Tweet ""You need to know how to pitch one of these 7 publicity
hooks", says @FreeTVPublicity."]
- You have to pick up the phone and talk to people and make your
pitch. Call the producer in a professional way that demonstrates
you know what they need and show that you can walk talk and chew
gum and follow up with a Segment
Proposal and it’s easier than you think.
- How many no’s are you willing to take?
- Start in small cities and work your way up to the national
- His 7th appearance was Biloxi. His first was Phoenix.
Phoenix was too large for him to start.
- You have to learn how to deliver your presentation on TV.
Messaging strategy. Performance strategy. Props. Demonstrations.
Hot buttons for the audience.
- David Bach helped him learn.
- Clint guarantees his results. He was on USA Today on New Year’s
[Tweet ""Start in small cities and work your way up to the national
segment", says @FreeTVPublicity."]
If you liked this episode, please let me know on Twitter.
Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.
Use these resources to grow your sales:
Check out early episodes of The Sales Podcast: