Boxer showed him his plan for a weigh-in and it was tied to
15 certifications he doesn’t even renew anymore
Trains male entrepreneurs now
The learning in the certifications is what you need, not the
Took him a long time to make the transition
He dropped 53 pounds in 6 months
Did it wrong
Tore up his old fat pictures
Sharing his story is what helped him with his breakthrough
Always an entrepreneur
Started a lawn care business at age 12
Became insecure and stopped working
Age 20 he got married and never had a W-2 job
He got into network marketing
He narrowed his focus to what he wanted to do and what he was
good at (that left two things.!)
He sticks with his strengths
Made big bucks in network marketing and his downline got stolen
Lost $48k in business volume overnight so he looked for
something he could control.
You have the skills to grow
You need to know how to sell. That is key!
Started with his website
It was simple
He built a badass website and got 6,000 visitors per month but
got no opt-ins
So they went to landing pages and he spoke at small groups that
lead to bigger groups
Just sold one-on-one coaching for $1,900
It was a lot of work
People only value you at half what you charge
1,000 coaching clients with no refunds
Be the only and the best
Sell the result
People don’t want the process
It’s all perceived value
People want context
Also group coaching
90 day, 6-month, 1 year
One hour video call every two weeks
“It’s our fault if you don’t have success and don’t
“Imagine the worst day of your life every day for 6 months. If
you’re good with that, let’s start.”
July 15-16 event Fortune Builders $35k and $50k.
Few get through their calls.
Onboarding: review the whole program.
Took 500 people to figure that out.
“Do the boring stuff first.”
Schedule the calls.
Thrive Mastermind - got 15 coaching clients.
About the Podcast
Unscripted, real, transparent interviews from Wes Schaeffer, The Sales Whisperer®, to help you master inbound marketing and make more sales that close faster, easier, at higher margin, with less stress and more fun. Wes is a Sales Trainer, Air Force Veteran, Copywriter, Successful Entrepreneur, Husband of 23 years, Father of 7, Author of two books, Keynote Speaker, Golfer, Whiskey-Drinker, Humorist. Join us at TheSalesWhisperer.com/podcasts for recaps of every interview along with valuable resources for aspiring Entrepreneurs and Sales People. TheSalesWhisperer.com is where Professional Sales People come to grow.