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The Sales Podcast


Aug 9, 2013

Kelly Perdew, Winner of Donald Trump's "The Apprentice," West Point Graduate, Serial Entrepreneur & Author Tells Us What It Takes To Win In Business and grow your sales on Episode 13 of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

TECHNICAL NOTE: Every now and then my microphone needs to be “reset” and I did not realize this until AFTER the interview. The good news is Kelly Perdew came through just fine but I have this weird, deep, sluggish sound. I assure you I was not drinking too much cough syrup! If you listen at 1.5x or 2x (as I do for most podcasts) you won’t notice anything. But in a way, it’s kind of funny…as long as it’s not your microphone messing up!! Here are the notes from the call:

Avoid getting in debt so you can make clear-headed decisions.

Kelly Perdew saw the example his father set for him as an entrepreneurial land developer but he didn’t think about becoming an entrepreneur until later. He believes in “optionality” – keeping doors and options open.

How do you define risk? How do you decide what to pursue? The 2000 dot com bubble and the 2008 financial bubble should make you aware of the fact there is no security even in a big company.

As an entrepreneur, you can see the end of the road and your clients are your bosses even when you’re the owner.

He leveraged his business school studies to apply the courses to his actual business.

He worked 20 hours a week while he got his business degree and as a California resident he was able to attend college affordably.

He came up with a good title for his book and that made his publisher happy. “TAKE COMMAND: 10 Leadership Principles I Learned in the Military and Put to Work for Donald Trump.”

In the Cash Flow Quadrant, he is a fan of cash-flow that comes in while you sleep and he invests in startups that he likes and that he can help with the leverage of his contacts.

The Entrepreneurial Spirit is the backbone of America.

As an angel investor, Kelly Perdew says don’t be greedy. Get the right partner and the money you need to grow quickly rather than fight over every nickel and dime.

Make decisions and follow through with them with a plan. Your people need to know you have a strategy to attack a market. Your clients need to know you have a plan.

Any plan you create will be wrong but the fact you have a plan and can adjust from that starting plan.

A napkin to a financial plan to a PowerPoint that shows you know what you’re doing can all work. You need to be able to communicate effectively.

The successful have a command of the specifics with an end in mind.

You need your own personal plan. Are you creating a lifestyle business? What’s your exit?

The happiness piece is critical.

Social media is just another medium.

We call it social commerce. It’s about behavior and influence. We are selling goods directly on Facebook. It’s not all about just getting Likes.

Facebook over the last two years describes themselves as a direct marketing channel.

Donald Trump is a great guy. He’s loyal and he demands that from his people.

You need to understand who to leverage media and spin it to your favor.

Think big. If you’re going to raise $500,000 go raise $5,000,000, it’s probably easier. Step back and step back and step back again and ask how can you build something big.

Most of the successful people I know have horrible learning experiences in their past.

Success and failures – treat the impostors the same.

Family motivates him and he is inspired by his projects.

We want to be surprised and inspired by the people on our teams.

Clients are clients and fire drills happen.

TargetClose.com and his LinkedIn.com profile is a great way to get in touch with Kelly.

Don’t give up. Be passionate. Have a plan.

Show some love for this episode. Give me a shout out on Twitter.

Grow your sales with this book.

Thank you for checking out this session of The Sales Podcast with host, Wes Schaeffer, The Sales Whisperer®. Please leave a quick rating and review of the podcast on iTunes by clicking on the link below! It would be extremely helpful for the show!

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Check out episodes 11 to 20 of The Sales Podcast here.