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The Sales Podcast


Apr 19, 2018

http://www.thesaleswhisperer.com/blog/topic/podcast

http://MakeEverySale.com

  • "The Wall Street Journal. Complete Small Business Guidebook"
  • "Start a Successful Business: Expert Advice to Take Your Startup from Idea to Empire (Inc. Magazine)"
    •  Many entrepreneurs are driven to start a business because of a pain point they want to solve
    • Sara Blakely, founder of Spanx
    • Time, patient, effort, resources are required
  • Mint.com founder was struggling with his personal finances became his own first customer
  • Be willing to adapt and modify your initial idea
  • "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses," Eric Reiss
    • Start with your MVP—Minimum Viable Product
    • Netflix and Amazon
    • Elon Musk
  • Things will never be perfect to launch so launch
  • So much common sense is overlooked
  • "Staple yourself to your customer's order."
  • Get new ideas from new people
    • Conferences
    • Mentors
    • Masterminds
    • Co-working
  • Your pitch is too polished and impersonal for bonding with the media
    • Highlight the quirky bits of your entrepreneurial journey
    • "We (in the media) are not investors."
    • "If it bleeds it leads."
    • Make it personal
    • Share your secrets to success, your growth hacks, your secrets, your morning routines
    • Create a hook around a "news peg"
    • "Fast turnaround" - less of a profile piece and more current
  • Her favorite entrepreneurial story is Warby Parker, online eyeglass retailer
    • They disrupted the status quo