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The Sales Podcast

Jul 30, 2018

  • The written word still matters
  • Even in video, the best videos are written first
  • Think in terms of scenes
  • Do the research to understand your customers
  • Interview your customers
  • Ally and Gargano

The last thing we do is write the ads.

Jul 23, 2018

  • Plenty of ways to do things wrong when you're generating leads
  • The #1 sin of business development is not marketing
  • There is a lot of fear around marketing
  • Business owners have a lot of misinformation
  • We all wake up and we do what we want to...

Jul 16, 2018

  • Your copywriting should be at the 4th grade level
  • People get really weird about writing
  • We're okay speaking to people one on one
  • Nobody has "talker's block" but we do have "writer's block"
  • Do not major in the minors
  • People are still...

Jul 9, 2018

  • Nearly a decade in real estate...until it collapsed
  • Coaches and mentors helped him get back on his feet
  • His accreditations come from the school of hard knocks
  • Invest in yourself
  • You have to outlearn your clients
  • Your failures can make you more...

Jul 3, 2018

  • UC Santa Barbara with co-founder
  • Built some websites
  • Found a gap in the market in 2011
    • Gmail was growing for businesses
    • Wanted to work with Salesforce from within Gmail in one screen
  • Solo-founders can suffer from being...