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The Sales Podcast

Oct 29, 2020

  • Big fan of traditional marketing
  • Wizard of Ads
  • "Google is God"
    • PPC
    • Google Guarantee (LSA)
    • Google My Business
    • Straight up organic (He does $2.6 million/mo from here)
  • Still does ValPak, direct mail, etc
  • Differentiate
  • Use a local number for...

Oct 20, 2020

  • Daughter of the co-founder of Sheraton Hotels
  • Wife of Frank Perdue, Perdue Farms
  • His greatest deficit became his greatest asset
  • Frank Perdue was actually shy
  • His dad had him selling feed corn to overcome his shyness
  • Known as the "marketing...

Oct 13, 2020

  • We're not robots but science is science
  • Hack the system
  • There are core things you must do in business and in life to succeed
  • Exited for $321 million and asked..."now what?"
  • You still have problems even with money
  • Took two months off and got...

Oct 1, 2020

  • Everyone is listening for something
    • Give it to them and they'll lean towards you
    • Different than listening to you
  • Red Zone Communication, i.e. immediately relevant
  • How to think like Elon Musk
  • How to think like Steve Jobs
    • What you want to...