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The Sales Podcast

Nov 17, 2020

  • Super-niched
  • Born out of seeing the results
  • Likes to be in control of her client's results
  • "Entrepreneurial failure" the first 14 months
  • She had the self-discipline but needed to develop the proper mindset and systems
  • Couldn't just "create a...

Nov 10, 2020

  • Started as printing for less in the early e-commerce days
  • Late 90's/early 2000's
  • The pandemic has forced marketers to narrow their focus and truly understand their multichannel and (Account-Based Marketing) ABM campaigns as marketing budgets...

Nov 3, 2020

  • If you're going to take a position, take a bold one
  • Bought a business plan from Amazon from his son who was getting started but they were all bad
  • All the business plan books were fantasy
  • No one can tell you how much money you're going to make...

Oct 29, 2020

  • Big fan of traditional marketing
  • Wizard of Ads
  • "Google is God"
    • PPC
    • Google Guarantee (LSA)
    • Google My Business
    • Straight up organic (He does $2.6 million/mo from here)
  • Still does ValPak, direct mail, etc
  • Differentiate
  • Use a local number for...

Oct 20, 2020

  • Daughter of the co-founder of Sheraton Hotels
  • Wife of Frank Perdue, Perdue Farms
  • His greatest deficit became his greatest asset
  • Frank Perdue was actually shy
  • His dad had him selling feed corn to overcome his shyness
  • Known as the "marketing...