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The Sales Podcast

Apr 24, 2020

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Join The Five to make every sale.

  • Nomadic business
  • Formally part of the LinkedIn spamming problem
  • How do you rise above the noise and be a welcome guest in their LinkedIn inbox?
  • Personalize/customize
  • Yes, it can take more time
  • As a prospecting company it can be hard to show the...


Apr 21, 2020

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Join The Five to make every sale.

  • Almost 100 employees
  • Ontario, Canada
  • Early 90's got the bug for technology
  • Spent time at Deloitte
  • Launched in 1998
  • Customer-centric digital strategy
  • Lost 80% of his staff in 2000 when the dot-com bubble burst
  • Got kicked into "special loans" twice...


Apr 20, 2020

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Join The Five to make every sale.

  • No cheesy tactics
  • How to negotiate like a professional
  • Buyers have more power because they have more alternatives
  • MLP: Motivation, Leverage, Power
  • Motivation and Leverage are diametrically opposed
  • Leverage is important when you're the weaker...


Apr 15, 2020

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Join The Five to make every sale.

  • B2B manufacturing specialty
  • 17 years
  • 3 years with manufacturing
  • First HubSpot Platinum in Canada
  • His background is in web design and development
  • Brought on his partner in 2009 with a marketing/sales background
  • Got into HubSpot around 2010
  • They...


Apr 13, 2020

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Join The Five to make every sale.

  • Immigrated to the U.S. at age 51 from Austria in 2012
  • Famous for white wines
  • His team had created a huge banking app that was purchased
  • He and his team were kept on board for 10 years
  • Knew the CRM space was crowded
  • Wanted to go the "abnormal way"...