Apr 24, 2020
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Join The Five to make every sale.
- Nomadic business
- Formally part of the LinkedIn spamming problem
- How do you rise above the noise and be a welcome guest in their LinkedIn inbox?
- Personalize/customize
- Yes, it can take more time
- As a prospecting company it can be hard to show the...
Apr 21, 2020
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Join The Five to make every sale.
- Almost 100 employees
- Ontario, Canada
- Early 90's got the bug for technology
- Spent time at Deloitte
- Launched in 1998
- Customer-centric digital strategy
- Lost 80% of his staff in 2000 when the dot-com bubble burst
- Got kicked into "special loans" twice...
Apr 20, 2020
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Join The Five to make every sale.
- No cheesy tactics
- How to negotiate like a professional
- Buyers have more power because they have more alternatives
- MLP: Motivation, Leverage, Power
- Motivation and Leverage are diametrically opposed
- Leverage is important when you're the weaker...
Apr 15, 2020
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Join The Five to make every sale.
- B2B manufacturing specialty
- 17 years
- 3 years with manufacturing
- First HubSpot Platinum in Canada
- His background is in web design and development
- Brought on his partner in 2009 with a marketing/sales background
- Got into HubSpot around 2010
- They...
Apr 13, 2020
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Join The Five to make every sale.
- Immigrated to the U.S. at age 51 from Austria in 2012
- Famous for white wines
- His team had created a huge banking app that was purchased
- He and his team were kept on board for 10 years
- Knew the CRM space was crowded
- Wanted to go the "abnormal way"...