Nov 17, 2020
http://www.thesaleswhisperer.com/blog/topic/podcast
http://MakeEverySale.com
- Super-niched
- Born out of seeing the results
- Likes to be in control of her client's results
- "Entrepreneurial failure" the first 14 months
- She had the self-discipline but needed to develop the proper mindset and systems
- Couldn't just "create a...
Nov 10, 2020
http://www.thesaleswhisperer.com/blog/topic/podcast
http://MakeEverySale.com
- Started as printing for less in the early e-commerce days
- Late 90's/early 2000's
- The pandemic has forced marketers to narrow their focus and truly understand their multichannel and (Account-Based Marketing) ABM campaigns as marketing budgets...
Nov 3, 2020
http://www.thesaleswhisperer.com/blog/topic/podcast
http://MakeEverySale.com
- If you're going to take a position, take a bold one
- Bought a business plan from Amazon from his son who was getting started but they were all bad
- All the business plan books were fantasy
- No one can tell you how much money you're going to make...
Oct 29, 2020
http://www.thesaleswhisperer.com/blog/topic/podcast
http://MakeEverySale.com
- Big fan of traditional marketing
- Wizard of Ads
- "Google is God"
- PPC
- Google Guarantee (LSA)
- Google My Business
- Straight up organic (He does $2.6 million/mo from here)
- Still does ValPak, direct mail, etc
- Differentiate
- Use a local number for...
Oct 20, 2020
http://www.thesaleswhisperer.com/blog/topic/podcast
http://MakeEverySale.com
- Daughter of the co-founder of Sheraton Hotels
- Wife of Frank Perdue, Perdue Farms
- His greatest deficit became his greatest asset
- Frank Perdue was actually shy
- His dad had him selling feed corn to overcome his shyness
- Known as the "marketing...