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The Sales Podcast

Jun 28, 2019

  • Check your ego at the door
  • Hire for fit
  • Direct mail is not dead
  • Columbia House and AOL CDs
  • No more spray and pray
  • Start with big post cards
  • Commit to multiple mailings

Get all of the show notes for every episode of The Sales Podcast with Wes...

Jun 24, 2019

  • Help first
  • Treat your customers like people
  • It's a mindset first
  • Support your current customers like crazy!
  • Educate your customers
  • Engagement and sales will grow
  • Apply inbound principles to your new customers
  • Do secret shopping on...

Jun 20, 2019


  • Learn a better way to sell than "Talk louder, talk faster...see if that helps."
  • Salespeople seem more isolated than ever
  • SDRs have thankless jobs with no discernible future
  • Sales has always been tough
  • Jerry Seinfeld's father was in sales and told stories about the tough prospects
  • Get good at teasing people...find...

Jun 7, 2019

  • He has helped companies sell over one billion dollars following his strategies
  • Branding is more than
    • Stories
    • A logo
    • How your store looks
  • It's the art of differentiation
  • We have a lot of choices
  • Know how to stand apart
  • Everything you do supports your differentiation
  • Be heard, be seen, be understood
  • Make your offering...

Jun 5, 2019


  • Hypnosis is the bypassing of the critical part of the mind
  • Stop being so nervous giving a talk
  • I will persuade you to do what you already want to do by using your own words
  • Sell in alignment with integrity
  • Place the ownership on the other party as WIIFM
  • Be positively cynical by answering "Yeah? So what?"
  • Show the...