Aug 4, 2014
About Today's Guest
Kim Walsh-Phillips is an Online and Offline direct response
marketer, author and consultant to the direct response marketing
Kennedy. But she didn't even know what direct response
marketing was five years ago. Hear her story of taking fast action
and producing massive results both online and offline and how you
- Kim took massive action. As soon as she heard about "direct
response marketing" she applied it to her own business she had
owned for 10 years. It was a tough change but she wasn’t making
money in her "image-advertising agency."
Kim “was the hardest working poor person.”
"How did stop being the "hardest working poor
- After getting married and getting pregnant she realized
things had to change. She prayed and “Dan Kennedy was the answer to her
prayers.” (He loves it when she says that.)
- She applied these direct response marketing ideas taught by Dan
Kennedy to her own business to prove they worked then did them for
- Working harder was not the answer - and IS NOT the answer.
- Maybe you’re doing the wrong things.
- Kim had to change her strategies. She sought out people that
“appeared” successful then verified that they were successful then
applied what they taught. Ask them for advice, for book ideas.
- Within this hour you can start collecting leads
via LeadPages, get the word out on a
Facebook Fan Page, etc.
Kim says to create a free GoToWebinar account (free for 30
days), setup a LeadPages account (maybe
$47 for the first month) then create great content on a Facebook
Fan Page to promote selling a consulting service that runs $97 per
session. Write three posts per day and leverage Facebook’s Ad
Manager to focus my ad on the right people. Spend maybe $25/day. In
two weeks start promoting this via email.
- Think strategically. GoToWebinar will collect emails for you
and send reminders. Personalize those messages.
- Kim is placing thousands of dollars a day into Facebook
advertising and all industries can leverage Facebook ads.
- Find the right mix between ALL sales and NO sales in your
advertising and messaging.
- Be engaging vs. entertaining if your industry does not lend
itself to being cute and creative.
- If you do a Desktop Newsfeed Likes promotion - Fans of FanPages
convert to buyers at a lower cost per transaction. So build your
Likes with a little focus but get their email address by
redirecting new Likes to a Tab on your FanPage and then offer them
a bonus for signing up.
- “Click Like If You Believe Marketing Should Produce Results”
- Make the initial Like to cold traffic about (15 minutes)
- Run a Likes Ad to your audience with an image of both of us
from the podcast and drive them to a Page with a bonus offer so I
get their email address.
- LeadPages will publish
straight to Facebook Tabs.
- Kim only spends money on direct mail on clients that spend at
- Maybe warm up the clients before the course starts.
- But she will spend money on high-dollar prospects.
- She uses direct mail heavily in the customer acquisition
process for hard-to-reach prospects like doctors. She’ll Fedex
packages to them.
Export LinkedIn Contacts and import them into Facebook and
advertise just to them. So Kim will send those doctors a Fedex
package, a Facebook ad, an email and a voice broadcast. Facebook
will let you target professions in someone’s title or college major
such as “dental” or “dentist.”
- Kim's accountability partner recommended Dan Kennedy. Now she does all of his
social media marketing.
- Great to be on it because Google loves it.
- Post all of your blog content to it.
- Write down 25 questions your prospects have and just write the
- TextBroker will write
content for you.
- Post your old stuff, too.
- Post your link to your old stuff
- Not good for selling anything but good at getting media
stories, list building and interviews.
- Find people you want to connect with and go to their accounts
and see what they share or retweet and use with hashtags and share
content under those categories.
- Kim has not found great ROI on advertising on Twitter but in
general it’s not cheap.
- Pinterest - can be excellent for a visual
- LinkedIn is good for one-to-one
- Facebook is still the best ROI for
- Kim teaches this live from time to time. Check
out Six Social Media Secrets and Get on her list to
- GKIC came to Kim two weeks ago and let her know that Facebook
is bringing them better clients at a better ROI.
- You can do this yourself and you should get educated yourself
before you hire someone to help you.
Reach, clicks, impressions DO NOT MATTER. Cost per acquisition
is the key!
"Reach, clicks, impressions DO NOT MATTER. Cost per acquisition is
the key!" says "
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