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The Sales Podcast

Aug 24, 2019

  • Runs nearly $4 million in ad spend
  • All businesses can benefit from Facebook advertising
  • She's not a big fan of LinkedIn ads
  • LinkedIn is good for old school outreach
  • You need to have a system to follow-up with your prospects
  • Prospects are distracted due to the noise in the marketing world today
  • Are there too many ads?
  • Facebook is out of inventory
  • Ad costs are increasing
  • You need a strategy
  • Change your ads for the platform
  • People follow brands on Instagram
  • Emojis and hashtags make more sense on Instagram
  • Have great images on Instagram ads
  • Start with Instagram
  • You can run ads on Instagram without an Instagram account from Facebook
  • These platforms change almost daily
  • Data collection is priceless, so don't feel bad about investing in advertising that may not work exactly as you hoped
  • Spend some of your own money to learn
  • The 3 Pillars To Successful Social Ads
  • Tactics change but strategies don't

Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

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