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The Sales Podcast

Oct 2, 2013

 Build a $1,000,000 Business Podcasting With John Lee Dumas, Founder of Entrepreneur On Fire. John Lee Dumas, Shares His Insight On His Army Career, His Frustration as an Employee, Launching a Business and His Love, Podcasting.

Hear the complete interview on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

Lots of room to grow in the podcasting arena. Get started. Make it your own. Bring your own personality.

The military (Army) taught him discipline. “We get more done before 8 am than most people do all day.” That has served him well in his business career.

The stage keeps getting bigger and the spotlight gets brighter.

“Mo Money, Mo Problems” from Notorious B.I.G.

Sept 22, 2012, was his first podcast. Now he gets downloaded over 500,000 times per month. iTunes put him on their homepage for 14 days when he got to his 300th episode! Featured in Time Magazine last Friday and Inc Magazine.

Doing a daily podcast was his “Ah, Ha moment.” He was in real estate driving around San Diego and was running out of podcasts to listen to so he decided to interview entrepreneurs and offer those interviews on a daily basis.

Schedule Once app – syncs with every calendar.
Hit his tipping point about 3-4 months ago and now he gets plenty of good people to interview. He’s booked into December (2+ months.)

He started with a mentor – Jaime Tardy, Eventual Millionaire.

Then he joined a mastermind to interact and engage with other entrepreneurs. He joined Cliff Ravenscraft’s program for a year.

A great place to start is “Podcast Launch,” John’s book he wrote and is on Amazon for just $5 – “From Step 1 to Done.”


The transition was not easy or immediate but he did have a nest egg when he left real estate to launch Entrepreneur on Fire.

He created a ton of professional content and for the first 6 months, there was not a lot of income. He was focused on building the audience. Sponsors began coming in. He then created a mastermind to begin to monetize his efforts.

John had no real timeline. He just focused on creating good content and building his audience.

Q4/2013 is shaping up to be his best quarter ever with projections of $30,000 per month in sponsorship income alone.

Launched with 40 interviews “in the bank.”

Batches his activities. “Email is put on the back burner on Monday’s.”

F.O.C.U.S. – Follow One Course Until Success

Parting words of wisdom. “Keep listening to Wes…and just start. Begin to master your craft, even if it’s just 30 minutes a day to help you become that skilled entrepreneur.”

If you liked this episode, be sure to let John and me know on Twitter .

Grow your sales with this book.

Thank you for checking out this session of The Sales Podcast with host, Wes Schaeffer, The Sales Whisperer®. Please leave a quick rating and review of the podcast on iTunes by clicking on the link below! It would be extremely helpful for the show!

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Check out episodes 21 to 30 of The Sales Podcast here.